Modupe Ladipo (DipM FCIM CMKtr) is a distinguished commercial strategist, C-suite advisor, and Fellow of the Chartered Institute of Marketing with over 16 years of global execution across Europe, the US, and Africa. He specialises in corporate reputation management, market intelligence, and high-stakes revenue architecture for enterprise leaders and technical founders. A recognised voice on global energy logistics and aviation economics, his macro analyses are frequently featured across leading national and international business media platforms.
Currently serving as Aviation Sales Manager at Ardova Plc (formerly British Petroleum), Modupe operates as a strategic advisor to the GM while directing an expansive cross-functional sales footprint encompassing JV partnerships and approving end-to-end jet fuel supply logistics. Mandated by the Group Executive Chairman to co-architect the company's future Pan-African and European supply frameworks, he manages high-value contract portfolios and advances competitive Platts pricing benchmarks. His strategic initiatives, including a 3-year growth collaboration with McKinsey, consistently deliver massive commercial scale, successfully expanding corporate jet fuel market share from 6.8% to a commanding 19% and securing over $50M in global contracts.
Beyond global logistics, Modupe explores the psychological frameworks of elite leadership through his platform, Renewed Minds. He hosts executive-level dialogues with TEDx-featured Executive psychology coaches, curating insights on emotional intuition and intelligence for CEOs. This behavioral intelligence helps senior leaders manage high-stakes organizational pressure, mitigate executive risk, and maintain strategic clarity during complex corporate turnarounds.
A seasoned digital transformer, Modupe has orchestrated high-impact commercial and PR campaigns for institutional brands including Emirates Airline, Chevron, SAP, Marks & Spencer, and Specsavers, driving millions in revenue and reinforcing over $10B in brand equity. To establish a dedicated thought-leadership vehicle for the sector, he also directed the historic launch of the inaugural Ardova Aviation Industry Magazine.
As the architect behind ML Authority Branding and its technology execution arm, David Mo Digital, Modupe bridges the gap between boardroom prestige and digital-age visibility. Utilising his proprietary Executive Essence™ methodology alongside advanced AI analytics and automation architecture, he advises global CEOs and visionaries on controlling high-stakes narratives, insulating operations against market volatility, and positioning personal authority to reliably attract 9-figure partnerships.